Author Topic: Newbury - Personal Travel Plan project up and running  (Read 6465 times)


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Newbury - Personal Travel Plan project up and running
« on: June 17, 2014, 04:36:09 pm »
Newbury - Personal Travel Plan project up and running

West Berkshire Council is running an exciting new project which may change the way that people travel around Newbury.

The Council has teamed up with WSP Group who have experience in running similar projects in towns such as Basingstoke and Bracknell.  They have put together a team of Travel Advisors who will be out and about speaking to residents in over 5000 households in  Greenham and South Newbury.

They will speak to local people and record their current travel habits before highlighting any possible alternative options that may save them time or money or make a positive difference to their health and wellbeing.

 A range of incentives such as free travel passes to encourage them to try the bus will be available as well as prize draws and rewards of free hot drinks, memberships to local health clubs and much more for those who participate in the project. The project is already underway and started in Wash Common on 9th June. 

Residents will receive a postcard through the door prior to a Travel Advisor visiting. The 'change the way you move' project is funded by DEFRA and money from the Council set aside for public health, reducing congestion and emissions from transport. 

Hilary Cole, West Berkshire's Executive Councillor for Transport Policy said: "This project aims to have a positive impact on air quality especially for the 'Air Quality Management Area' around what is known locally as 'the Burger King roundabout' through which much of the traffic from this area travels. It also aims to increase levels of physical activity through more people walking and cycling for regular and local journeys."
The Travel Advisors will cover the whole of the project area over the next three months.

Editorial Note:

The project is jointly funded by DEFRA and West Berkshire Council. £52,000 from West Berkshire Council and
£38,000 from DEFRA

Old Goat

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Re: Newbury - Personal Travel Plan project up and running
« Reply #1 on: June 17, 2014, 10:27:50 pm »
Well, let's hope it works!  One minor problem, both Basingstoke and Bracknell have reasonable bus services, Newbury doesn't.  You can't even catch a bus at the main station - unless you are a special person.