This is an interesting decision that poses some governance issues that need resolving. How does the authority in charge of planning separate these decisions from it's commercial projects and protect itself from accusations of land price manipulation as well when running such a building development scheme ? Anyone with a good answer ?
https://www.newburytoday.co.uk/news/news/29018/council-could-set-up-own-housing-company.html
https://www.newburytoday.co.uk/news/news/29018/council-could-set-up-own-housing-company.html